The new Manchester United home kit for the 2010/11 season combines elements of the club’s history with new age technology – as every shirt will be made entirely from recycled polyester, each created from up to eight plastic water bottles as part of Nike’s ‘Considered Design’ programme.Red, white and black is in the DNA of Manchester United and Nike has captured the spirit of the club through this season’s home kit. The new shirt leans towards a classic look, inspired by the 1970s, and features a collar for the first time since Nike became the team’s official kit supplier in 2002. And the chevron design that featured last season is evident in the engineered mesh pattern on the back of the shirt, with the V-shape echoed in the shoulder print detail and in the socks.
Nike’s 'Considered Design' programme aims to create performance products that minimise environmental impact by reducing waste during the design and development process, use environmentally preferred materials, and eliminate toxins.
"As we look at how we design and develop products and run our global business, it’s not enough to be solving the challenges of today," said Nike spokesman Charlie Brooks.
"We are designing for the sustainable economy of tomorrow, and for us that means using fewer resources, more sustainable materials and renewable energy to produce new products. We’re proud to be a partner of Manchester United and to help them achieve their environmental goals."